Lately, we’ve had several conversations with folks who say that since the inception of Facebook , the need for a Web site is eliminated.
While using social media is a smart marketing decision, it should just be one part of an overall online marketing strategy.
Integrating social media with your own professionally designed and developed Web site expands your audience, while still giving you control over your CONTENT, your business’s BRANDING, and, most importantly, your SEO (placing high in GOOGLE search).
Facebook is a great way to reach your existing audience quickly. Sales, specials, special events, and new product can be announced quickly and last minute. BUT ONLY TO YOUR EXISTING CLIENT BASE. Reaching a new audience is difficult and slow, or extremely expensive solely through FB.
A well designed Web site, properly designed with SEO in mind, can get you ranked high in the listings on GOOGLE (BING, Yahoo, etc.), making it easier for a new audience to find you, right when they need you and your services or products.
In addition, the focus is on you and your business. This allows the customer to get the information YOU want them to have, the way YOU want them to have it. This benefits your customer as well.
It has been proven time and time again that a professionally designed Web site WILL MAKE YOU MORE MONEY.